Novelsys

Mr Kenneth Lou, co-founder of wireless mobile charging sleeve manufacturer Novelsys, said the company approached IE Singapore for help when it was just six months old.

It used the Market Readiness Assistance grant to offset the incorporation fees for its United States entity.

The company set up a US entity because it launched a crowdfunding campaign on US site Kickstarter for a wireless mobile phone charging sleeve named Ampere.

"We went on Kickstarter because we wanted to get our name out to an international audience," said Mr Lou, who set up the company in May last year with two other co-founders.

The first batch of the company's product is now being made in Singapore. It is only available online though there are plans to eventually sell it in stores later this year, Mr Lou added.

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